Last Updated: January 30, 2026

Welcome to Bunny Nest Lingerie, our independent lingerie store at lacelingerie.shop (the “Site”). We get it—privacy matters, especially when you’re shopping for intimate apparel. We take your personal information seriously, and this Privacy Policy is here to tell you exactly how we collect, use, protect, and share your info, in plain language (no confusing legal jargon, we promise). By using our Site, making a purchase, or signing up for our updates, you agree to the terms of this policy.

This policy complies with all applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA), as well as the 2026 privacy laws recently enforced in Kentucky, Rhode Island, and Indiana. We also follow best practices for the intimate apparel industry to ensure your data is handled with extra care, given the personal nature of our products.

1. What Information Do We Collect?

We only collect the information we need to make your shopping experience smooth, secure, and personalized—and nothing more (that’s the “data minimization” rule required by U.S. state laws)[4]. We gather info in two main ways: what you share with us, and what we collect automatically when you use our Site.

Information You Voluntarily Share

When you shop with us, create an account, or reach out for help, you might share things like:

Contact info: Name, email address, phone number, and shipping/billing address (so we can send your order and reach you if there’s an issue).

Payment details: Credit card number, debit card info, or other payment method details (we never store this info directly—more on that below).

Account details: A username and password if you create an account (to help you log in easily and track your orders).

Preferences: Sizes, style preferences, or communication choices (like whether you want email updates about new arrivals or sales).

Customer service info: Messages you send us (via email, chat, or contact form) about orders, returns, or other questions (we keep these to help resolve your issues).

Information We Collect Automatically

When you browse our Site, our systems automatically collect some basic technical info to improve our service. This includes:

Device info: What type of device you’re using (phone, laptop, tablet), your operating system (iOS, Android, Windows), and your browser (Chrome, Safari, etc.).

Usage info: Which pages you visit on our Site, how long you stay on each page, the links you click, and how you got to our Site (e.g., from a search engine or social media).

IP address: Your internet protocol (IP) address, which helps us figure out your general location (like your city or state—never your exact address) to comply with state laws and improve our shipping options.

Cookies and similar tools: Small text files that stay on your device to remember your preferences (like your size or shopping cart) and track your browsing. You can disable cookies in your browser settings, but this might make some parts of the Site (like saving your cart) not work as well.

We use encryption and anonymization techniques to protect this automatically collected data, ensuring it can’t be linked to your personal identity unless necessary[1].

2. How Do We Use Your Information?

We use your info for simple, practical purposes—all of which are either required by law, necessary to fulfill your order, or based on your consent:

To process and ship your orders: We need your contact and shipping info to get your lingerie to you, and your payment info to process the transaction (again, we don’t store payment details).

To manage your account: If you create an account, we use your info to let you log in, view your order history, and save your preferences for future purchases.

To provide customer service: If you have a question or issue, we use your messages and account info to help resolve it quickly (e.g., tracking a missing order or processing a return).

To improve our Site and products: We look at browsing and purchase trends (in a way that doesn’t identify you personally) to add new styles, make our Site easier to use, and fix any problems[1].

To send you updates (if you want them): If you opt in, we’ll send you emails about new arrivals, sales, or exclusive offers. You can unsubscribe at any time (there’s an “unsubscribe” link at the bottom of every email).

To comply with U.S. laws: We may use your info to meet legal requirements, like age verification (since we sell intimate apparel, we need to ensure you’re 18 or older) or responding to legal requests from authorities[3][6].

We never use your information for anything unrelated to our business, and we never process more data than we need to achieve these purposes[4].

3. Do We Share Your Information With Anyone?

We hate spam and data sharing as much as you do. We only share your info with trusted third parties who help us run our business—and we make sure they protect your info just like we do. We never sell your personal information to third parties (this is required by CCPA and other U.S. state privacy laws)[5]. The only people we share your info with are:

Payment processors: Companies like Stripe or PayPal that handle your payment details. They only get the info they need to process the payment, and they’re legally required to keep it secure. We never store your full payment info on our servers[1].

Shipping carriers: Companies like USPS, UPS, or FedEx that deliver your order. They get your name, shipping address, and order details (but not your payment info) to drop off your package.

Customer service tools: If we use a third-party tool to manage customer messages (like chat support), they only get access to your messages and basic contact info to help you.

Legal authorities: Only if we’re required by law (e.g., a court order or subpoena) to share your info. We’ll only share what’s necessary and will notify you if we can (unless the law says we can’t)[6].

Service providers for data security: Companies that help us protect your data with encryption and other security tools. They only access your data in a way that helps them secure our systems[1].

If we ever merge with or sell our business to another company, your info would be transferred to the new owner—but they would have to follow this Privacy Policy (or a similar one that’s just as protective of your privacy).

4. How Do We Protect Your Information?

We take data security seriously, especially since we know you’re trusting us with personal info for intimate purchases. We use industry-standard security measures to keep your info safe, including[1]:

Encryption: All data you share (like payment info and contact details) is encrypted when it’s sent to our Site (look for the “https” in the URL and the padlock icon—this means your data is secure).

Secure servers: We store your info on secure servers that are protected by firewalls and other security tools to prevent unauthorized access.

Limited access: Only our team members who need your info to do their jobs (like processing orders or helping with customer service) can access it. They’re trained on privacy and security best practices, and they’re legally required to keep your info confidential.

Regular updates: We update our security tools and systems regularly to protect against new threats (like hacking or data breaches).

Anonymization: For non-essential data (like browsing trends), we anonymize it so it can’t be linked back to you personally[1].

While we do everything we can to keep your info safe, no website or internet service is 100% secure. If there’s a data breach that affects your info, we’ll notify you right away (as required by U.S. law) and take steps to fix the issue and protect you from harm.

5. Your Privacy Rights (Under U.S. Law)

U.S. privacy laws (like CCPA, and the 2026 laws in Kentucky, Rhode Island, and Indiana) give you control over your personal information. Here’s what you can do, and how to do it[4][5]:

Access your info: You can ask to see all the personal information we have about you (like your order history, contact details, and preferences). Just send us an email, and we’ll provide it to you for free within 30 days.

Correct your info: If any of your info is wrong (e.g., an old address), you can ask us to update it. You can also update your account info directly on the Site if you have an account.

Delete your info: You can ask us to delete all your personal information (this is called the “right to be forgotten”). We’ll delete it unless we’re required by law to keep it (e.g., for tax or order records). Note that deleting your info will mean you can’t access your account anymore, and we won’t be able to track past orders.

Opt out of sharing/selling: Even though we never sell your info, you can opt out of any non-essential sharing (like for marketing purposes). You can also use browser-based “universal opt-out” signals (like Global Privacy Control) to let us know you don’t want your data used for targeted advertising[4].

Opt out of marketing emails: You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link at the bottom of every email. We’ll stop sending you marketing updates within 10 business days.

To exercise any of these rights, just contact us using the info below. We may ask you to verify your identity (e.g., by answering a question about your last order) to make sure we’re sharing info with the right person.

6. Age Restriction

Our Site is for adults only—you must be 18 years old or older to use our Site, make a purchase, or create an account. We do not knowingly collect personal information from children under 16, and if we find out we’ve collected info from a child, we’ll delete it right away[2][3][6]. This complies with U.S. laws governing adult-oriented products and privacy.

7. Cookies and Tracking

We use cookies (small text files) to make your shopping experience better. Cookies help us remember your size, save your shopping cart, and track which pages you like—so we can show you more of what you love. Most browsers let you disable cookies, but if you do, some parts of the Site might not work (e.g., your cart might empty when you close the browser).

We also use third-party tracking tools (like Google Analytics) to see how people use our Site—this helps us improve our design and product selection. These tools collect info in a way that doesn’t identify you personally, and you can opt out of this tracking using Google’s opt-out tool.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, especially if U.S. privacy laws change (like new state laws being passed) or we change how we collect/use your info[4]. When we make changes, we’ll update the “Last Updated” date at the top of this page, and we’ll notify you if the changes are significant (e.g., by sending you an email or posting a notice on our Site).

By continuing to use our Site after the changes take effect, you agree to the updated policy.

9. How to Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or think your info has been misused, please contact us:

Email: service@lacelingerie.shop

We’ll get back to you within 2 business days, and we’ll work with you to resolve any issues quickly. If you’re not satisfied with our response, you can file a complaint with your state’s attorney general or the Federal Trade Commission (FTC).

Thank you for trusting us with your business—and your privacy. We’re committed to keeping your info safe so you can shop with confidence.